How To Promote Your Business On Linkedin – In this article, we show you how to use LinkedIn to promote and market your business without spending money.
Your ideal clients and next hires are hanging out on LinkedIn and you want to reach them You know you need to promote on LinkedIn, but you don’t yet have the budget to experiment with LinkedIn ad campaigns or LinkedIn video ads.
How To Promote Your Business On Linkedin
Don’t worry, all is not lost In this article, we show you how to use LinkedIn to promote and market your business.
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LinkedIn is a bit of a weird duck Because of this, promoting on LinkedIn is also a bit awkward
LinkedIn is a job search site, a recruiting app, a social media platform, and a professional networking site. Knows more about you than any other medium Only one person on Twitter or Instagram knows what school you went to or what organization you volunteer for, but on LinkedIn it’s for everyone.
That’s why promoting on LinkedIn looks a little different Sharing updates in the comments and engaging with your network is an important part of a well-rounded marketing strategy, but there are other tactics you should use.
Like all social media platforms, LinkedIn now prioritizes video in its algorithm Video posts often do better than text-only posts, so video should be part of your strategy for promoting your business on LinkedIn.
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Your videos should be interesting and fun to watch But the platform offers more buttons than other social media sites, so keep that in mind when you create videos to promote on LinkedIn. Silly video of your office cat = maybe not A video showing your awesome office culture = yes please
Pro Tips: Use on-brand LinkedIn to create videos that look professional with surprisingly little effort. Hundreds of brandable video templates designed for professional audiences mean your video will be on-point every time.
No matter what type of business you want to promote on LinkedIn, the personal profile is where it all starts. To attract potential partners and customers, you need a compelling profile that tells people what you do and gives them a reason to connect with you.
Animator Annake Kamstra uses a number of effective techniques to successfully market her business on LinkedIn, and landing clients (including the videos she produces!) is instrumental in making her strong profile possible.
Ways To Promote Your Business On Linkedin
The banner, headline and profile summary tell us what Annake does Use your LinkedIn profile to make your position as clear as possible Tell us who you are, what you do and why it matters
Your profile is the cornerstone upon which you will build the rest of your LinkedIn marketing strategy Investing the time to refine it will put you in a stronger position
If you are a marketer, business owner or entrepreneur you need a company page A LinkedIn company page gives you a way to tell potential customers, partners and employees a little more about your business.
A company page works like your personal page Your business name and logo will appear at the top with a follow button Below, in the About section, you share information about your company and a link to your website
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Focus your segment on the problem you solve and the benefits you provide Google indexes the first 156 characters of your description, so start with the important stuff to make your LinkedIn company page SEO-friendly and easy to find. This makes it easy for you to search through LinkedIn
Your company page is your LinkedIn home If you want people to stand out, follow you, and eventually consider buying from you, you need to post regular, relevant updates. What do these look like, you ask?
Despite being declared dead many times, the art of writing a blog post that engages your audience, solves a problem, and teaches some exciting things in content marketing.
What better way to position yourself as an expert than by creating LinkedIn posts on topics your ideal audience cares about?
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When it comes to post creation, there are two main options available to you You can syndicate posts from your existing blog and repost them on LinkedIn, or write a new post that answers a question or solves a problem that your ideal LinkedIn connection is struggling with.
Get your name out there, increase awareness of your business, and do some good old-fashioned networking by joining relevant LinkedIn groups. Like Facebook groups, there’s something for everyone
Use the LinkedIn search to find the right group for you A quick search for “video marketing” revealed 769 possible groups
Building a reputation and building strong relationships takes time and effort, so be a little selective when you join a group. Join active groups that have real conversations going on, and watch out for groups that are just about self-promotion – if the last 10 posts are a bit busy, this group probably won’t help you.
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If you can’t find what you’re looking for and you’re ready to get involved and build your own community, you can start your own LinkedIn group.
Updates are the unsung heroes of social media How we interact with our connections As a result, one of the most clichéd and oft-shared tips for promoting your brand is writing killer updates. Totally amazing newsflash: it works
The best kind of update shares an interesting story or some news It’s not overly self-promotional and inspires quite a bit of conversation LinkedIn’s algorithm is based on content that gets a lot of likes – content that gets engagement will be visible here longer than on other social media platforms.
When you create content, focus on generating engagement Tell an interesting story, share an interesting fact or ask a question
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Just setting up a profile page, writing regular updates and joining groups is half the battle The real power tool, and the determinant of your success, is coming as a living, breathing human being So here are some tips to make your content shine
In short, if you do this, you can use LinkedIn advertising tactics to bring in new customers, increase awareness of your business, and find new partners—without spending a dime.
Promoting on LinkedIn takes some work But if you give the platform mileage, it’s worth a try Read on for answers to frequently asked questions about how to promote on LinkedIn
The cost of promotion on LinkedIn is based on several factors Many experts say that the average cost per click is $5.26 and $6.59 per 1000 impressions. (LinkedIn doesn’t disclose its advertising costs.) It’s more expensive than advertising on other platforms, but it’s worth it for some businesses.
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Yes as of May 2021, you can pay to promote posts on LinkedIn The platform (finally) launched “boosting” posts, which have long been available on other social media platforms. Now, users can pay to promote individual posts on LinkedIn by clicking the post’s “Boost” button.
People often ask if advertising on LinkedIn is worth it. It depends on your goals B2B businesses have the most success with LinkedIn advertising because business decision makers are the top users of the platform It costs a lot to promote on LinkedIn with paid ads, but it’s usually worth it because of the targeting options.
LinkedIn Marketing is great for large B2B companies that want to reach professionals and promote their brand through highly targeted advertising campaigns. The platform offers many options for targeting, so LinkedIn Marketing is a great tool for enterprise B2B marketing campaigns aimed at a specific audience.
Marketing on LinkedIn is worth the effort for most B2B companies The biggest question was: Should I promote my business on LinkedIn through free strategies (such as being active in LinkedIn groups and using videos to increase my post engagement) or should I use paid advertising? It depends on your budget and your goals
How To Promote Your Business On Linkedin
When you start paying to advertise on LinkedIn, it’s a good idea to test different types of ads, ad copy, and visuals to see what works best.
There’s no doubt about it: video posts perform well on all social media platforms, including LinkedIn. Whether you’re posting a job opening, sharing a product update, or educating customers behind the scenes on your company culture, video gets results.
Choose from hundreds of video templates, pre-made scenes and unique animations – all designed with professionals in mind. A streamlined editing process takes all the guesswork out of it An innovative branding feature automatically applies your company’s colors and logo to your entire video. Plus, you’ll be LinkedIn ready in no time Recently, we discussed 5 effective ways to promote your business through LinkedIn. Today, we’ll dig a little deeper and learn about other methods that will help you increase your brand awareness internationally. If you want to know how to create targeted ads and promote your products through LinkedIn on various platforms, then this article is for you.
LinkedIn is a social media platform that connects professionals and businesses
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