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How To Setup A Linkedin Company Page

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Do you use LinkedIn? Chances are you have a personal profile on it, but unless you’re actively looking for your next career opportunity, you probably won’t be using it as much.

How To Setup A Linkedin Company Page

How To Setup A Linkedin Company Page

I’ll tell you why you need to create a LinkedIn business page and how to do it in a moment, but first I’ll tell you this: If you’re not checking LinkedIn regularly, you’re not alone. The average LinkedIn user spends just 17 minutes on it per month. This social network is easy to overlook.

The ‘how To’ Guide For Building A Successful Linkedin Company Page — 1827 Marketing

LinkedIn was founded in 2002 by Reid Hoffman and ten other co-founders, many of whom belong to the so-called “PayPal Mafia” like Hoffman.

What is the PayPal Mafia? Here’s a group of former PayPal employees who went on to start their own successful companies:

Probably the most famous PayPal rock is Elon Musk, known as the mad genius behind Tesla and SpaceX. But there are some other former PayPal employees who have done very well. In fact, six of them, including Reid Hoffman, became billionaires.

This is an important detail in LinkedIn’s history, as the stellar founding team and their connections in Silicon Valley undoubtedly played a huge role in the company’s success.

How To Create A Linkedin Company Page (the Right Way!) — Social T

In 2003, LinkedIn launched a Series A investment round led by Sequoia Capital, a venture capital firm known for its investments in various “unicorns” such as Google, Apple, PayPal, YouTube, WhatsApp and others.

And the LinkedIn team did not disappoint. In 2004, the company reached 1 million users, in 2006 it had its first profitable month, and in 2007 it reached 10 million users.

In 2008, after several venture capital firms bought a 5% stake in LinkedIn for $53 million, the company was valued at $1 billion (after-money valuation).

How To Setup A Linkedin Company Page

It was worth about $2 billion in 2010, although it was about $1.5 billion at the end of the year. In the same year, it was ranked 10th in Silicon Valley Insider’s list of the 100 most valuable startups.

How To Create A Company Profile On Linkedin Using Mobile

LinkedIn grew explosively between 2010 and 2011, from about 500 full-time employees to about 2,100 full-time employees, and had an IPO in 2011.

LinkedIn continued to grow at a rapid pace, but suffered a small hiccup in 2016 when their stock fell 43.6% in a single day, shedding $11 billion in market capitalization. what happened?

Apparently, investors weren’t impressed with LinkedIn’s 2016 forecast (the company predicted first-quarter revenue of $820 million instead of the $867 million analysts had predicted) and decided to pounce.

However, this “disaster” did not prevent LinkedIn from being acquired by Microsoft for $26.2 billion, Microsoft’s largest acquisition at the time.

Setting Up A Linkedin Company Page: What, Why, When And How?

Today, LinkedIn has more than 575 million users, including more than 260 million monthly active users. It is the largest professional social network in the world.

You might be wondering why you should bother creating a company page on LinkedIn, a social network where users only spend 17 minutes per month (on average).

It’s no surprise that 79% of marketers see LinkedIn as a “great source of leads” and B2B marketers report that 80% of their social media leads come from LinkedIn.

How To Setup A Linkedin Company Page

A great resource on using LinkedIn to generate leads is the “Sophisticated LinkedIn Marketer’s Guide” (2019 edition now available!).

I Will Create Linkedin Company Page Or Business Page

The guide also recommends promoting your organic strategy with paid advertising through sponsored content, sponsored email, and dynamic ads.

We’ve also put together a juicy step-by-step guide on how to use LinkedIn for marketing success that you might want to check out.

After all, recruiting and retaining great people is one of the biggest challenges in business, and the stakes are high.

“Having worked at Facebook, Mint and now AppSumo […] I know that the best people are significantly more productive and can grow a business 100 times more than the average person.”

How To Create A Linkedin Company Page

He explains that recruiting top talent is like dating: the best people are already hired. They already work for a great company, earn a good salary and are satisfied with their work.

So, Noah argues, you should build relationships in advance so top performers think of you when they’re ready for their next career opportunity.

Now think about it: What’s the best way to approach a professional you admire but don’t know personally?

How To Setup A Linkedin Company Page

You know if you send someone an email, they’ll want to check you out and go to LinkedIn anyway, so why not save them the trouble and contact them there?

What Are The Requirements For Adding A Linkedin Company Page?

That way, they can check you out with one click and make sure you’re a serious person.

And with one more click, they can check out your company page to see if it’s a place they’d like to work.

Well, they’re also on LinkedIn, searching for jobs. They may come across your job ad through their network, even if they haven’t heard of your company before.

In short, if you want to attract top talent, you need to have a company page on LinkedIn (in fact, not having one can turn away great people because it looks suspicious).

How To Create A Linkedin Company Page

If you want to increase your chances of this happening, you need to understand how it works:

But if they can’t find what they need on your site, the next place they’ll go is LinkedIn.

A simple writer will skip the idea of ​​mentioning your company and go with one of your competitors instead. So make sure your company has a great website and a solid LinkedIn page.

How To Setup A Linkedin Company Page

Don’t forget to check the box to confirm that you have the right to act on behalf of the company:

Create A Linkedin Page

Note that if your LinkedIn account is new or if you don’t have enough connections, you may see an error message.

This means that if you want to have a business page, you need to build your profile and expand your network.

Run your Node.js, Python, Go, PHP, Ruby, Java and Scala applications (or almost anything else if you use custom Dockerfiles) in three easy steps!

The process of creating your LinkedIn Company Page in 5 steps is just the beginning, if you want to get results, you need to optimize this Company Page. To do this, you should take care of the following aspects.

Error (an Unknown Error Occured) While Creating Company Profile In Linkedin

The “About Me” page is the first thing someone will see when they click on your company profile on LinkedIn.

Remember how you memorized the dates of your history test in high school and then forgot them when you left the classroom? Remembering this data was difficult because people are wired to remember stories, not facts.

But what does this have to do with your LinkedIn page? If you present visitors to your company page with a set of facts, their eyes will glaze over and they won’t remember much after they leave the page.

How To Setup A Linkedin Company Page

On the other hand, if you tell a story and do it well, people will remember it for a long time. And they will remember your company too.

Linkedin Company Pages: Your Best Practices Guide In 2023

No, I don’t mean literally asking people for money in exchange for a product. I mean the price of the product/service you are selling.

It’s important to understand that while listing key product features can be useful, you should always sell the benefits.

We are social creatures. We’ve evolved to look to others when we’re not sure what to do.

That’s why social proof is so important. No one wants to be the first to try a new product.

Linkedin Create Company Page

Well, that’s not entirely true, there is such a thing as early adopters who want to try everything under the sun.

But most people are not like that. Most people don’t want to take a chance on an unknown company. They want a certain thing.

It’s okay if you’re just starting out and don’t yet have any social proof to speak of. You should work to get something!

How To Setup A Linkedin Company Page

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How To Post A Job On Linkedin For Free (2023 Guide)

However, once you get something, whether it’s a customer testimonial, a media mention, or a feature in a reputable publication, you need to add it to your “About” page.

An “About” page that tells your story, sells your product, and provides social proof is a great way to introduce your company to potential customers.

However, it serves as social proof for people who are interested in working for your company because it shows that you are a legitimate business, not some crappy place where employees are forced to work. But it’s such a shame that they don’t do it on. Their LinkedIn profiles.

In addition, a staff list is a valuable resource for writers because it allows them to quickly research the structure of the company, understand who does what, and get to the right person.

Linkedin Company Page Navigation For Administrators

For example, if a writer wants to ask a question about

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